The 'Baddies out, Goodies in' Menu

Baddies out, Goodies in

For goodness’ sake! A frequently used phrase, but it means a lot right now. The pandemic has shaken consumers to the core, and now they want products that are not simply good for them, but that actively contribute to better health and wellbeing. Explore our recipes, where the ‘Goodies’ win against the ‘Baddies’. Plus we can support you with ideas, data and research to either tweak your existing formulations or bring completely new concepts to the market. And we also have a finger on the pulse of the latest legislation about the claims you can put on the label. We go all out to make your life easier.
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Ban the Baddies, embrace the Goodies

Consumers today – unsurprisingly as we all learn to live with the long-term impact of COVID-19 – want food and drinks full of goodies! They want delicious creations that are packed with ingredients that promote good health. New takes on familiar delicious foods, reformulated to also boost health, will prove popular. Delicious dishes ….but with a healthy twist.

Watch the gluten-free sponge cake tutorial

This gorgeous sunset surprise cake overcomes the challenge of a firm, elastic texture in a gluten-free formulation. With a tasty, low-crumb, and beautifully moist texture, it’s not just your no-gluten consumers that will be back for more. See how in less than 60 seconds.

Let’s add some goodness together

Here’s just a selection of our ingredients that enable you to create end products with the Baddies taken out, and Goodies added in:

Biotis™ GOS

Biotis™ GOS is a galactooligosaccharide (GOS) rich ingredient. There is a growing body of evidence regarding the health benefits of prebiotic* GOS for adults. This versatile ingredient has a clean sensory profile and a slightly sweet flavour.
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Kievit® Vana-Blanca M830

Kievit® Vana-Blanca M830 is an excellent sweetened condensed milk creamer, creating a full, milky sweet caramelly taste.​ It is suitable for recipes (partially) sweetened with stevia.
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Mozzarella BM3547

This Mozzarella is a tasty alternative with a salt content of 1gram/100 grams (BM3547) versus its traditional counterpart at 1.3gr/100 grams (BM3505).
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Textrion™ PROGEL 800

This whey protein concentrate is directly derived from fresh cow’s milk. It has exceptional water binding, texturising and gelling characteristics, especially suitable to build texture in food applications.
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Kievit® Vana-Grasa 80C 058

Kievit® Vana-Grasa 80C 058 is an HVO-free palm-based solution and is one of our golden solutions for diverse cookie, muffin, biscuit and pastry applications.​
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Edam Intense BM3402

Edam Intense BM3402 is perfect for cooking in a sandwich grill or oven. It’s extra tasty, e-number free and suitable for vegetarians.
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Kievit® Vana-Blanca S535

Kievit® Vana-Blanca S535 is a creamer with an enhanced mouthfeel in a lower* sugar application (*40% lower sugar in the creamer versus 35% fat standard NDC).
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This liquid glaze lends end products a lasting attractive golden and glossy appearance that’s egg-free and keeps your nut and other toppings in place throughout your product’s shelf life.
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Kievit® Vana-Grasa 80B 198

If you want to enhance the authentic taste, shape, texture and flavours of Mediterranean bakery products, the olive oil-based Kievit® Vana-Grasa 80B 198 achieves all of these.
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Kievit® Vana-Grasa 70M 064

Kievit® Vana-Grasa 70M 064 is a fat powder that’s free from palm oil, dairy and added sugar, which creates a delicious vegan application without compromising on taste
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Kievit® Vana -Lata BB 75B

Kievit® Vana-Lata BB 75B is an all-natural butter-based ingredient with an intense taste and excellent dough properties in combination with high protein, excellent for a brioche bun.
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Data backing

We are driven by providing you with up-to-date data so that you can make informed decisions. You can trust us to do the legwork that tracks the attractiveness of your concepts. Our aim is to reduce your risk by serving you with relevant concepts backed by new techniques such as growth hacking to gauge first consumer reaction to your new product prototypes. Click below to access the latest data insights around the trend of 'Baddies out, Goodies in'.

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