Being healthy has taken on new significance in 2021. But not at the expense of flavour, texture, and all-round deliciousness.
Consumer interest in a diet with a wellness benefit was already on the increase pre-COVID-19. But the pandemic forced us all to think more about our lifestyles. And with that has come a consumer desire to better understand ingredients and to enjoy delicious beverages and food which can incidentally protect and promote good health.
A natural boost
Immunity is one of the most-talked about health topics online in Asia and Europe. Ingredients that may boost wellness and build resilience are of huge interest. Familiar ‘goodies’ like turmeric, ginger and lemon add a dash of flavour and welcome dose of vitamins, but there are more ingredients that might be helpful...
Added vitamins, proteins, fibre and nutrients are hugely appealing to consumers who are looking to make lasting changes to their diet and lifestyle. On-label wellness promises and products that look good, taste good, and are good for you are totally on-trend right now.
As well as adding in ‘goodies ’like vitamins, proteins and fibres, consumers are keen on recipes that formulate out ingredients they perceive to be ‘bad’ for them. Topping consumer ratings are products that are deliciously satisfying, but lower in sugar fats. Having your cake and eating it takes on a whole new importance.
It’s not long ago that for vegans, eating out and retail options meant a choice of: salad or salad! Now, supermarket shelves are awash with plant-based options and no menu is complete without a vegan alternative to rival traditional dishes. This enduring trend cannot be ignored, but call for ingredients that can deliver in terms of functionality and flavour. A trend we’re ahead of!
Sugar reduction is all about less sugar while maintaining the taste profile that your consumers are used to. The cups below have the same taste profile, but by carefully choosing the creamer, up to 70% of the sugar has been reduced in the third cup.
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