Sustainable, ethically-sourced and seasonal took on new importance during the pandemic as local suppliers stepped up to maintain foods and beverage supplies.
Consumer interest in where their food comes from, and precisely what’s in it, shows no sign of slowing. During the pandemic, food boxes from local growers increased awareness of seasonal and sometimes little known varieties. Reducing food miles and enjoying what comes naturally will increasingly inform consumer decisions.
Back to our roots
The global COVID pandemic has served only to heighten consumers’ environmental conscience. In fact, consumers almost took a step back to the local shops of old where everything was locally sourced, weighed out into resuable packaging, and fruit and vegetables were fresh and seasonal. And it’s a planet-friendly trend that’s persisting!
Consumers may have competed on the banana bread in the first lockdown, but as restrictions continued, inventiveness with leftover ingredients knew no bounds. Bin it? No way! Today’s consumers prefer to bake a cake or make a stir fry, curry, soup or sauce – all delicious ways to avoid throwing anything away.
Data drives decisions. Online listening research data can support your decision to pursue certain development directions.
Our unique online listening studies identify consumer trends and needs from online chatter with an unparalleled scope and depth of data.
By analysing and clustering consumer conversations in new ways, e.g. with AI, our online listening studies provide fresh ideas and perspectives.
Find out how to boost your business with unique insights that reveal the trends set to dominate the industry.
Tap into our resources
We're passionate about making your product innovations a success, from concept to kitchen. Besides listening to your consumers, we scope the market for gaps, we develop, we taste, we test and we refine. Collaborate with us for a richer development process!
Before you explore all our products and expertise, we want to inform you that this website contains materials and information intended only for a professional (dairy) ingredients audience (B2B) and is not meant for consumers.