FrieslandCampina launches Kievit Instant Milk Cap Powder for cheese tea


With cheese tea becoming increasingly popular among consumers, FrieslandCampina Food & Beverages is launching a unique milk cap powder for an indulgent layer on beverages.

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The latest multidimensional ingredient for creating unique beverages is here: Kievit Instant Milk Cap Powder

As its name suggests, the new, innovative milk cap powder can be used to create a delectable creamy layer on top of a variety of drinks and even desserts in an instant. Kievit Instant Milk Cap Powder promises to pave the way for a range of attractive drinks which are easy to prepare, have Instagrammable looks and an irresistible texture and taste. With just one Kievit product, there can now be several exciting drinks on the menu that will keep consumers returning for more.

In sync with global trends

Kievit instant milk cap powder pack shot

Kievit instant milk cap powder

The trend “personalize it yourself conveniently” has been around for a while now – it was one of the three major trends identified in FrieslandCampina Food & Beverages’ recently launched Trend Report – and consumers and producers worldwide are keen on continuing this trend together. Kievit Instant Milk Cap Powder caters to the trend by encouraging the proliferation of unique and diverse drinks and desserts with a signature finish. A milk cap made with Kievit Instant Milk Cap Powder can be topped off with nearly everything, allowing consumers to opt for personalized options in their favourite foodservice outlets. The distinctive features of this powder include the option of blending it with either milk or water. It can be added to both hot and cold beverages and, depending on the desired appearance, one can choose between having a clean distinctive top foam layer or a blended “latte” effect. Not limited to beverages alone, the powder mix can provide a variety of texture and mouthfeel to tea, coffee, chocolate and fruit drinks – and even desserts, allowing producers to create an exciting menu that keeps consumers coming back over and over again.

Consumers today, especially millennials and Generation Z, crave a multi-sensory experience for each act of consumption: first and foremost, they want food and drinks to have an appealing look. For a market that is dominated by those who are enthusiastic about sharing their experience online through blogs, vlogs, and Instagram posts, indulging these demands is essential. As this milk cap powder helps enhance both the taste and the look of popular drinks and desserts, it promises to be instrumental in inspiring the experiences that consumers appreciate.

White tiger tea with Kievit instant milk cap

White tiger tea with Kievit instant milk cap

Looking ahead at the future of food and trends, Tracy Joy Fortu, segment marketeer Foodservice at FrieslandCampina Food & Beverages, reiterates the importance of personalization when it comes to beverages today. “If variety is the spice of life, it is personalisation that will keep the millennials and Generation Z coming back for more. For example, adding different sprinkles, syrups or sweet marshmallows to a beverage allows consumers to match their drink to their mood and ring the changes every day. And now, you have a milk cap as yet another exciting option.”


Creative, convenient, and cost saving

With Kievit Instant Milk Cap Powder, creativity comes hand in hand with convenience. The thick and stable foam layer, contrasted cleanly against a colourful beverage, helps lend a curious touch to a regular drink or dessert. However, sharp line or smooth blend – the variety demands no requirement for additional machinery, heating or elaborate training for the staff. Not only does this ingredient inspire exciting ideas around the look and taste of beverages but the preciseness of the serving mix also reduces food waste and helps maintain a low inventory. It is a single ingredient, stirred with a simple spoon or stirrer and mixed with water or milk, that paves the way for a variety of drinks and desserts on the menu. Since versatility is a key tool for manufacturers today, ingredients too need to be multidimensional in character so that they can adapt to products quickly and conveniently.

With that aim in mind, Kievit Instant Milk Cap Powder, which is produced in Manila, is gearing up for a global presence with its initial launch with their partners in Thailand (Foremost), Vietnam and the Philippines (Daffid Industries). Curious to learn more? Visit the dedicated Kievit foodservice platform.

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