Amersfoort, the Netherlands, 8 September 2020 – FrieslandCampina Food & Beverages has expanded its portfolio of vegan (foaming) creamers with three innovative additions.
The new (foaming) creamers Kievit® Vana-Cappa V840, Kievit® Vana-Cappa V780 and Kievit® Vana-Cappa V785 offer an unprecedented taste sensation for e.g. your vegan frothy chococcino or your tiramisu oat latte, setting new standards for the plant-based market. A delicious extra choice for those seeking variety in their consumption patterns. The products are a response to the growing demand for more diverse consumption.
Plant-based as the new mainstream
Coffee, tea and chocolate consumers are no longer looking solely for delicious taste, nor are they willing to compensate on taste for the sake of health. They want to indulge and enjoy food, while also knowing what is going into their body and the impact it has on the environment. As a result, many consumers are adopting a consumption pattern that is varied and diverse, moving flexitarian and vegan lifestyles from niche to the mainstream. Research shows that 63% of consumers now incorporate plant-based ingredients into their diet, and the percentage continues to rise*.
Setting new standards
With its three new vegan offerings, FrieslandCampina Food & Beverages is responding to this trend with an all-encompassing, non-comprising taste experience with superior plant-based (foaming) creamers. The combination of retaining both great taste as well as mouthfeel in vegan alternatives is unparalleled and sets a new standard in the vegan market.
“We are acknowledging consumer demand and supporting our customers by enriching their offerings with these ingredients to fit market requirements,” says Loes Snijder–Oeseburg, Global Segment Lead Beverages at FrieslandCampina Food & Beverages. “With Kievit® Vana-Cappa V785, Kievit® Vana-Cappa V840 and Kievit® Vana-780, manufacturers can stay ahead of the curve, providing the perfect tasty alternative to consumers seeking a more diverse diet.”
Manufacturers will particularly appreciate the versatility of the new (foaming) creamers, resulting in a large variety of delicious coffee, tea and chocolate drinks and the applicability in among others instant sachets, single serve brewing systems and vending. FrieslandCampina Food & Beverages offers tasty turn-key recipes to give its customers a head start in the market.
Watch the recorded version of the exclusive webinar to hear more about FrieslandCampina’s vegan opportunities. Visit this page to learn more.
*Source: Innova Market Inisghts, Innova Report, Top Ten Trends for 2020, December 2019.