Thursday 14 October 2021 at 9.00 CET/14.00 ICT

'On-Trend Specials 2022' Webinar for food professionals

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Join this inspirational 45-minute webinar to benefit from:

  • Unique insights into the latest global and local trends
  • Concepts to translate the trends into market propositions
  • Consumer growth hacking data that proves on the attractiveness of various concepts
  • Live interaction with our speakers and various experts
  • Ideas on how collaborating together can help you bring new on-trend concepts to market more quickly and easily
  • Date: 14 October 2021
  • Time: 9.00 CET/14.00 ICT

If you can't make it to the live webinar, let us have your details and we'll make a recording of the event available to you.

Trends on the menu

Join us as we delve into the trends set to drive consumer choices in 2022 and beyond. Now that societies are gradually opening up again, we address the challenge of understanding the permanent changes consumers are making in their diet and lifestyle choices. Our expert professionals will talk about consumer appetite to seek improved health through their dietary decisions, the desire to take food experiences to the extreme, and how the experience of the past two years has made consumers more socially and environmentally conscious.

Here are some of the upcoming trends we’ll be revealing:
• Being my better me
• Lovely luxury experiences
• Mindfulness on the menu
• Ultimate indulgence
• Plant-based
• Locally sourced

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Meet our speakers

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About us

FrieslandCampina Food & Beverages, Cheese, and Butter & Milkpowder serve the world’s premium B2B brands with quality ingredients and unique services. With a deep understanding of food markets across the globe and an partnership mindset, we aim to contribute to your success. Our unparalleled portfolio includes whipping agents, dairy and non-dairy fat powders, milk fat products, emulsifiers, whey proteins, caseinates, cheese and butter. Through this diverse range, we are able to deliver many different functionalities such as perfect texture, mouthfeel, aeration, stability and taste in cake, pastry, baked goods, pizza, ready-meals,  and more – to give the end-consumer the best product experience.

Our high-performance ingredients are supported by unparalleled services, including access to development kitchens, research facilities, master classes, tailor-made innovation days, proprietary sensory data and unique data on the latest trends.

As professionals, everything we do is fed by our passion for working together with our customers to deliver more smiles to the world through our indulgent food and beverages. Our credentials lie in the testimony paid by the brands that trust us time and again to take their products to new levels of performance and success.

Our fourth informative Trend Report

The FrieslandCampina annual Trend Report 2022 is filled with our latest insights into what consumers want. It explores how consumer preferences are evolving. This is our fourth successive report, so you can benefit from the entire library of work we have completed to investigate the latest trends, create recipes and test their attractiveness to consumers. For a flavour of what’s to come, take a peek at last year’s report.

Take a peek at last year’s report
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